The bulk of what you’re paying for is right under your sink: a premium 5-stage RO system with catalytic carbon (the step that actually removes chloramine, not just chlorine), a brushed-nickel air-gap faucet that meets local plumbing code, a leak-detection auto-shutoff valve, and the tubing and fittings that hold up over time.
The other thing you’re paying for is a licensed Master Plumber installing it correctly the first time. We send a trained installer to your home, the install runs about 90 minutes, and we test the water before we leave. The workmanship is covered for life.
We don’t make a stripped-down version. If you’d rather DIY a system from a kit, that route exists and we respect it. What we offer is the premium version of the install, done right, with our name on it.
And service plans pay for themselves. Filters and the membrane swap when due are bundled in, no surprise bills, no upselling on the visit. The 6-Month plan works out to a real 12% per-visit discount over the Annual plan, which is the cadence we recommend for most St. Louis families.